Mission

I received an order from my regular customers for the design of a landing page and a logo for the sale of horizontal bars.

The task was to guide the potential buyer along the conversion path, the end point of which is the completion of a certain action by him:

• registration;
• call back order;
• application;
• purchase.

Decision

After my research in Ukraine, I found out that the main audience of this sports product is men aged 17 to 45, who lead an active lifestyle and like to maintain a good state of sports health at home. Based on these findings, I created a design aimed specifically at this type of consumer.

The next priority was the My Profile page with the main functionality of the student’s personal account. It was necessary to create the ability to quickly and easily fill in all the necessary information. Convenience and beauty were the priorities in the design development.

The next priority was the My Profile page with the main functionality of the student’s personal account. It was necessary to create the ability to quickly and easily fill in all the necessary information. Convenience and beauty were the priorities in the design development.